Periwinkle never grows alone.
It spreads through a network, its roots and shoots intertwining. For us, this is a symbol of unity, mutual support, and community — the space where the feeling of "I am not alone" is born. These human connections are critically important in the experience of loss.
In traditional Ukrainian culture, the periwinkle is a symbol of life force, the memory of generations, and life's victory over death. It was woven into wreaths and kept as a token of love and the continuation of family lines. It speaks to a kind of memory that doesn't destroy, but gives roots for the future.
The shape of our logo is a unified structure, where each element supports the others. This mirrors how we see our mission: recovery becomes possible where an unbroken connection exists — between children, families, professionals, community, and the memory of those no longer physically present.
Our identity is about life that continues, and the strength of unity in the darkest of times.